- A large record label needed an arresting album cover for one of their newly signed up and coming bands. The concept was to create a visual statement by capturing an image of a baby going after a dollar bill on a fishhook underwater.
- A 4-month-old baby was cast and I conducted the shoot with just his parents and a lifeguard present. I placed a camera with a motor drive , in an underwater housing, mounted on a tripod at the bottom of a pool. Since kids are always an unknown at shoots, I did several prelight and prefocus passes with a doll. Once I felt I had the framing, light, and exposure dialed in; the parents slipped the child into the water. I took seven frames on the first pass and four frames on the second. As expected, the baby started to cry, this had been the babies first time underwater, and we wrapped the shoot. The dollar bill and the fishhook were stripped in in post. The result was one of the most iconic album covers in the last 25 years. The music inside wasn’t too bad either; to date it has sold over 30 million copies.