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25 Portraits

  • CONCEPT:
  • A large advertising agency hired me to take 25 portraits of everyday people on the streets of Austin. The agency was in a time crunch and didn’t really have the budget to schedule any talent ahead of time.
  • EXECUTION:
  • I approached people on the streets and asked them if they would be willing to have their portrait taken and sign a model release for a small fee of $25. One of the biggest challenges of shooting real people is to get them to relax in front of the camera—a skill that I’ve been honing for decades. In just a half day of shooting I was able to find a very diverse group of willing subjects and I delivered final images to the agency within 48 hours of being commissioned.