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Athlete

  • CONCEPT:
  • A local dietary supplement company had short notice that one of their sponsored athletes was going to be in Austin for physiological performance testing. They wanted to take advantage of the opportunity and create some photographic assets for marketing purposes.
  • EXECUTION:
  • After a quick location scout with the art director, I had a 90 minute window the next day to shoot the athlete. Not only did the shoot yield a handful of images that the company uses on web and packaging materials, but I was able to capture my subject in a more engaging way than she has been portrayed by her other sponsors. Planning out a couple of shots ahead of time but remaining flexible and recognizing other opportunities as they came up allowed me to deliver more images than what was requested.